You will have diverse needs to satisfy when you market a product internationally; depending on the specific characteristics of each of them, the market it’s aimed at, the languages and geographical region.
Of course it all depends on how you want to start marketing internationally; our range of services are flexible and fully personalized, so you just pay for what you need . You won’t encounter high “complete package” costs making you spend more than you have to.
Our services are very diverse and cover the four essential phases of marketing your product or service internationally:
- Initial contact.
- If your product or service is not aimed at the mass consumer market, the first stage will be to establish contact with potential buyers and distributors in the country of destination. Maybe you already have a potential client database, obtained from visits to exhibitions, a chamber of commerce, or any other means but, if that’s not the case, we can create it for you.
- Additionally we can break down the language barrier during your initial contact period, preparing all the materials required in the required language and managing the communications with your contacts.
- Setting up commercial deals.
- Once you have made the first fruitful contact, we can also accompany you during the closing of the deal. For example, maybe you’ll need a face to face interview —you can count on us to provide an interpreter.
- Localization of products or services.
- The process of successfully marketing a product internationally usually requires more than just a simple translation of related documents: it frequently requires an adaptation of these materials for the specific characteristics of the country of destination. This is known as “localization” and we have more than 30 years experience in this field.
- It may also be the case that the localization requires a change of product or brand image (or you may just want to make the most of the moment to make the change in Spain as well). You can also delegate this task to us to adapt or radically change your image, including design and production of brochures, manuals, promotional materials, etc. and, of course, our computer services department can take care of any changes to web design (or create a new one if you don’t already have one) so it’s adequated for all the languages and requirements of your new consumers.
- Marketing.
- Finally, when the product or service is ready to launch internationally ,we can offer you our help (especially if you want to market directly to the end consumer, without using a local distributor) to promote, both in traditional media, and in new digital media (much more flexible and economical) such as Google and other search engines, specific portals in your business sector in the country of destination, social media, YouTube, blogs...
- And, of course, we’ll be there to help you with the day to day tasks needed for you product or service: depending on the specific characteristics, you can count on us to maintain contact with your clients in their language, inform them of the launch of new products, etc.
And, if it seems that we’ve missed something, don’t hesitate to ask us for help with anything you may need. We’re here to work on all aspects that we can of your project.
For more information contact us and we’ll be delighted to study your project in detail.
